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Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.

The future of computing-the future of business Rapid technological innovation is moving us towards a world of ubiquitous computing-a world in which we are surrounded by smart machines that are always on, always aware, and always monitoring us. These developments will create a world virtually without secrets in which information is widely available and analyzable worldwide. This environment will certainly affect business, government, and the individual alike, dramatically affecting the way organizations and individuals interact. This book explores the implications of the coming world and suggests and explores policy options that can protect individuals and organizations from exploitation and safeguard the implicit contract between employees, businesses, and society itself. World Without Secrets casts an unflinching eye on a future we may not necessarily desire, but will experience.

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

If you use the web to reach out beyond the confines of your office, cubicle, or home to connect and collaborate with others doing the same thing, you’re a web worker. In this book you'll learn how to use new web tools, discover sites and services you might want to try, and meet the social web where people are as important as corporations. You’ll learn how people are working in new ways because of the web, and how you can too.

Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results

Turn your hobby into a successful career Starting an eBay Business For Canadians For Dummies covers the essentials an eBay user or budding entrepreneur needs to start a moneymaking venture by trading on eBay. Readers will discover not only the essentials of maximizing profits on eBay, but also how to run a smart eBay-based business. Topics include: Setting up basic auctions Building a store Choosing what to sell Setting good prices Stocking your storeroom Dealing with sales taxes Shipping domestically and internationally Canadians selling on eBay deal with many unique concerns which will be addressed in this adapted best-seller.

The Genius is in. You don't have to be a genius to use MobileMe for your small business. But if you want to get the very most out of it, put this savvy Portable Genius guide to work. Want to see all that MobileMe can do to help you grow your small business? Learn how to set up MobileMe accounts for your employees? Synchronize calendars and business contacts to keep you connected with your colleagues and clients? Publish a company Web site with a click? You'll find cool and useful Genius tips, full-color screenshots, and pages of easy-to-access shortcuts and tools that will save you loads of time so you can make your business succeed. Portable GENIUS Fun, hip, and straightforward, the new Portable Genius series gives forward-thinking Apple users useful information in handy, compact books that are easy to navigate and don't skimp on the essentials. Collect the whole series and make the most of your Apple digital lifestyle.

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

Building on the success of his Microsoft Exchange Server 2003 24seven, Jim McBee has fully updated Microsoft Exchange Server 2003 Advanced Administration for Microsoft Exchange Server 2003 SP2 and Windows Server 2003 R2. Starting where documentation, training courses, and other books leave off, McBee offers targeted instruction, practical advice, and insider tips. He covers security, connectivity, anti-spam protection, disaster recovery, and troubleshooting using an informational and common sense approach that will save you time, improve efficiency, and optimize your day-to-day operations. You'll find: What you need to know about Exchange Server 2003 data storage and security. Real-world scenarios that focus on practical applications. Advice for managing interactions with Active Directory. Updates on mobile e-mail, including seamless Direct Push technologies, and enhancements to device security. The latest protections against spam, including updated Exchange Intelligent Message Filter and new support for Sender ID e-mail authentication. Deployment guidelines for Outlook Web Access. Information on what it takes to support POP3 and IMAP4 clients in the field. Part of the In the Field Results series. This series provides seasoned systems administrators with advanced tools, knowledge, and real-world skills to use on the job. Going beyond what the standard documentation or classroom training provides, these practical guides address the real situations IT professionals face every day, offering streamlined solutions to improve productivity.

The Internet is not just for the youthful-it's for everyone! With plenty of leisure time and disposable income, the over 50s are the fastest growing segment of Internet users. From booking holidays to shopping, joining clubs and researching family history, the Internet is where the people over 50 can indulge in their favorite pastimes and stay in touch with friends and family. The Internet for the Older and Wiser is the ideal solution to get you up and running safely on the World Wide Web. This full-colour guide walks you step by step through the basics, while giving you the best advice on how to make the most of what the Internet has to offer. Shows you how to safely search and shop online; research your family tree; stay in touch with family; join social networks; and manage your finances Written in full colour with explanatory screenshots and an easy-to-read font Includes brain-teaser sections, a glossary for easy reference, and a useful website directory. Uses the latest release of Windows Vista Home Premium, Windows XP, and Internet Explorer 8-updates, including Windows 7, and training tutorials can be found online at pcwisdom.co.uk If you want to get started online but don't know how, you won't find a better guide than The Internet for the Older and Wiser.

The Internet is amazing, but the risks you’ve heard about are real, too. You can avoid being a victim of online crime with the simple steps for staying safe online that you’ll find in Using the Internet Safely For Seniors For Dummies. Here’s the guide you need to steer safely through the hazards so you can shop, visit, invest, explore, pay bills, and do dozens of other things online – more securely. Learn to protect yourself from online predators, create strong passwords, find reliable information, spot e-mail and phishing scams, and much more. Find out how to share photos and videos, chat with others, and participate in online discussions—securely See how, with strong passwords and reasonable caution, online banking and bill-paying might be safer than the old way Learn to install and set up a browser, use search engines effectively, and sidestep suspicious ads Discover how personal information is collected and used by legitimate companies – and by crooks Be able to spot risks, find out how online criminals think, and know what makes you vulnerable Enjoy social networking sites without putting yourself at risk Spot reputable healthcare sites and avoid medical ID theft and scams There’s even a glossary of common computer terms and a guide to your rights when using the Internet. Using the Internet Safely For Seniors For Dummies helps you feel more secure by showing you how to protect yourself while enjoying the Web.

Nine minibooks spanning more than 800 pages make this an indispensable guide for Outlook power users Covers the new Outlook interface and features and offers detailed coverage of Outlook tools, techniques, and tricks Minibooks include: Outlook basics; e-mail, RSS, and news; personal information management; managing and controlling information; collaboration; functional forms; VBA programming; managing business information; and maintenance, management, and troubleshooting Office has more than 120 million users worldwide-90 percent of the business productivity software market-and most of these users look to Outlook for e-mail, calendaring, and personal information management