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Master Google AdWords and get more out of your campaigns What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction. Covers the essential and advanced capabilities of Google AdWords Explores keyword research, PPC optimization strategies, the intricacies of Content Nation, how to interpret results and reports, and much more Provides busy marketers, consultants, PR professionals, Web developers, and others with an invaluable, step-by-step guide of advanced concepts Goes well beyond the basics and offers tips and tactics that you can immediately apply to your own campaigns Reinforces concepts through fascinating, real-world case studies Includes a $25 Google Adwords Gift Card for new customers If you've been seeking a practical, expert book on Google AdWords, one that goes well beyond the basics, Advanced Google AdWords is it!

Get on board and join in the fun with Pinterest! This handy mini guide walks you through the basics of Pinterest, the immensely popular virtual pinboard that lets you share your inspirational ideas online. You’ll learn how to request an invite, set up your account, create and edit boards, and start pinning your favorite images today! Open the book and find: Tips on setting up your Pinterest profile Help creating your own pinboards Advice on finding friends and sharing pins Secrets for creating quality pins How to give credit where credit is due

Tweet along with your favorite celebs! Divided by category with celebrities listed in alphabetical order so you can easily find your favorite celeb, The Celebrity Tweet Directory tweets you to conversations with hundreds of well-known actors, comedians, singers, politicians, sports figures, and more. With this handy guide, you can flutter into the world of celebrity chatter and experience how they reveal themselves in a way you don’t see anywhere else. With this portable directory, you'll quickly and easily discover what's really happening in Hollywood, on Wall Street, or in Washington, all while following your favorite celeb. In addition, the helpful directory weeds out any fake celebrity twitter accounts, providing only real Twitter handles, saving you the hassle and time of sifting through phony accounts. Features a helpful celebrity directory so you can find your favorite celeb and enjoy sweet tweets from the hottest actors, singers, politicians, sports figures, and more Weeds out any phony celebrity accounts, saving you the hassle of sorting through fake accounts Helps keep you in the know with celebrities on the go, so you're up on what's happening everywhere from Beverly Hills to Capitol Hill Be the first to hear celebrity buzz and get the chic tweets from your fave celebs with The Celebrity Tweet Directory!

Get up to speed on the new features of Outlook 2010 with this fun and friendly guide Although Microsoft Outlook is the number one most popular e-mail and productivity tool, many utilize only a fraction of its true potential. This easy-to-understand guide walks you through an abundance of often-overlooked tips and tricks so that you can take advantage of all that Outlook has to offer. Outlook 2010 For Dummies introduces you to the user interface, and explains how to use the To-Do bar, filter junk email, and make the most of Outlook’s anti-phishing capabilities. Before you know it, you'll be managing e-mail folders; sharing your calendar; using RSS support; integrating tasks with OneNote, Project, Access, and SharePoint Services; accessing data with two-way sync and offline access; and more. Shares invaluable advice for taking advantage of the newest version of the most popular e-mail and productivity tool: Outlook 2010 Reveals little-known tips and tricks of underused features of Microsoft Outlook Presents information in the beloved fun and friendly For Dummies style, showing you how to manage your e-mail, share your calendar, use RSS support, access data, and more Describes how to manage your day by filtering junk e-mail, using the To-Do bar, taking advantage of anti-phishing capabilities, and much more This helpful guide shows you how to work smart with Outlook 2010!

Practical solutions to help you deter, detect, and defend against identity theft In 2008, 9.9 million Americans became victims of identity theft. The cost exceeded $48 billion in 2008; consumers spend some $5 billion out-of-pocket each year to clear up resulting fraud issues. This guide will help keep you from becoming the next victim. Written by a veteran security professional, Identity Theft For Dummies gives you the tools to recognize what information is vulnerable, minimize your risk, stay safe online, and practice damage control if your identity is compromised. If you have a name, a date of birth, and a Social Security number, you're a potential victim; this book helps you recognize your risk and defend against identity thieves Explains what identity theft is, how it happens, and how to recognize if you have become a victim Shows how to protect your personal information, how to be discreet in public places, how to interpret your credit report, and why you should monitor your financial statements Helps you recognize risks you may not have considered, such as what you set at the curb on trash day Provides advice on how to clear your name if you are victimized Identity Theft For Dummies arms you to fight back against this growing threat.

Whether you’re new to eBay or an existing business looking to expand online, this bumper book covers all the essentials in one up-to-date and definitive guide. Written by a team of eBay experts this readable guide is packed with advice on setting up your shop front, choosing the right things to sell, presenting and promoting your items, delivering to customers, managing your finances and handling the legal stuff. Combining 9 books in 1 eBay.co.uk Business All-in-One For Dummies is your key to a booming eBay Business This book will be adapted and fully updates to include essential UK information and up-to-date information on the eBay UK website, information will include: Up-to date eBay.co.uk site specific information and any recent changes eBay.co.uk policies and business strategies Setting up a business in the UK Small Business laws and legislation UK case studies UK payment methods UK taxation on goods European & UK shipping, delivery and packing methods UK data protection acts, laws and legislation UK websites UK geographic information

Go from eBay beginner to eBay pro in no time! Whether you aim to browse, buy, sell, or open up your own eBay shop, this third edition of Britain's bestselling guide to eBay gets you up and running with everything you need to know. Fully updated and packed with new information on eBay apps, creating and running an eBay business, becoming a PowerSeller and much more, it covers every aspect of eBay.co.uk, from security issues and avoiding scams to making serious cash in your spare time or as a full-time eBay merchant. Get acquainted – from registering and setting up a homepage to organising eBay sales and communicating using the 'My eBay' page, you'll quickly feel right at home on eBay Bid and buy with confidence – discover how to search for and evaluate items, make bids and win auctions, or use the 'Buy It Now' option Sell like a pro – get the lowdown on how to choose and post items for sale, set prices and conduct auctions for maximum profits, as well as how to ship stuff and collect payments Keep the taxman happy – how to keep track of your earnings and comply with all the relevant tax rules and regulations, including the VAT Give your auctions pizzazz – get expert tips on how to spice up your auctions with pictures and graphics as well as links to other websites Stay safe and secure – learn everything you need to know about avoiding fraudsters, scammers and hackers and safeguarding your privacy and your identity Open the book and find: How to register and buy and sell on eBay Advice on bidding and winning eBay auctions Expert tips on choosing items to sell and picking the ideal auction time How to set up sale listings and monitor your transactions Tips for marketing your stuff on eBay The lowdown on avoiding cons and protecting your privacy Guidance on setting up an eBay business account How to open your own eBay shop Learn to: Make serious money selling your wares Bid, win and buy the easy way Build and expand your eBay business Stay safe on eBay.co.uk

The bestselling guide to Exchange Server, fully updated for the newest version Microsoft Exchange Server 2013 is touted as a solution for lowering the total cost of ownership, whether deployed on-premises or in the cloud. Like the earlier editions, this comprehensive guide covers every aspect of installing, configuring, and managing this multifaceted collaboration system. It offers Windows systems administrators and consultants a complete tutorial and reference, ideal for anyone installing Exchange Server for the first time or those migrating from an earlier Exchange Server version. Microsoft Exchange Server 2013 is a messaging system that allows for access to e-mail, voicemail, and calendars from a variety of devices and any location, making it ideal for the enterprise With more than 21,000 copies of earlier editions sold, this comprehensive guide offers systems administrators and consultants both a tutorial and a reference guide for installing and managing Exchange Server 2013 A team of Microsoft Certified Masters walks you step by step through planning and design, installation, administration and management, maintenance, and more Mastering Microsoft Exchange Server 2013 is the complete reference for planning, installing, and maintaining the most popular e-mail server product available.

Mind your business with this updated edition of the bestselling online business how-to guide Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting to the world. Covers the latest trends and techniques for online discoverability – from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond Highlights business issues that are of particular concern to online entrepreneurs Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe There's no time like now to start a new endeavor and no guide like Starting an Online Business For Dummies, 7th Edition to get your online business going.

Everything you need to know to start and run a successful eBay business eBay now has 100 million active users and just keeps growing. And they have turned to For Dummies books and bestselling eBay author Marsha Collier to help guide them through buying and selling on eBay for over a decade. This nine-books-in-one guide has now been updated to cover all the newest eBay seller tools, new techniques to drive sales, new ways to enhance an eBay business using social media, and more. Marsha Collier covers the basics, essential tools, professional selling tips, where to find merchandise, how to showcase and promote your stuff, storage and shipping, advice for Power Sellers, and legal/office issues. A complete update of the bestselling eBay business guide Covers getting the necessary eBay selling tools, how to do product research and set up payment systems, and tips on setting prices, creating good listings, and organizing sales Helps you find things to sell at prices that will make a profit, create listings that get attention, take great merchandise photos, and promote your items on social media sites Offers advice on providing customer service, safely storing and shipping your merchandise, and handling necessary bookkeeping and tax chores Includes how to analyze data and establish the needed resources to become a Power Seller eBay Business All-in-One For Dummies, 3rd Edition is the soup-to-nuts guide for running a successful eBay business.

Publish, market, and sell your own e-book Although creating an e-book seems fairly straightforward, it is not. You need to select and create a variety of formats that will be read on a variety of e-reader devices–and market and sell your book in a variety of ways. Before you take the plunge, get this practical guide. With clear instruction and sensible advice, it will help you navigate the often confusing, time-consuming, and costly world of self-publishing an e-book. The book gives you solid marketing tips for selling your e-book, including using blogging and social media and how to build an online platform. It also discusses key technologies you'll encounter, including Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, E-junkie, and others. Helps readers navigate the confusing, time-consuming, and often costly world of self-publishing an e-book Provides both technical how-tos as well solid marketing advice on how to sell your e-book using Facebook, Twitter, Goodreads, and other social media sites Covers essential technologies, such as Smashwords, iBooks Author, Amazon, Microsoft Word, Open Office, Calibre, WordPress, and E-junkie Explores e-book devices, including Kindle, Kobo, Sony Reader, Nook, iPad, and other tablets Delves into the nitty-gritty of e-book formats Before you self-publish your e-book, start first with Publishing eBooks For Dummies.

Here's the complete guide to Windows PowerShell 2.0 for administrators and developers Windows PowerShell is Microsoft's next-generation scripting and automation language. This comprehensive volume provides the background that IT administrators and developers need in order to start using PowerShell automation in exciting new ways. It explains what PowerShell is, how to use the language, and specific ways to apply PowerShell in various technologies. Windows PowerShell is Microsoft's standard automation tool and something that every Windows administrator will eventually have to understand; this book provides the background necessary to apply PowerShell automation. Covers how to use the language and specific ways to apply PowerShell in a variety of scenarios Addresses new features in the latest version of PowerShell and the additional functionality delivered by new products that provide direct or indirect ways to use PowerShell for scripting and automation purposes Explores the language fundamentals and how to use PowerShell for desktop, server, server application, and virtualization/cloud situations This thorough guide goes well beyond theory to offer real-world information and new scripting techniques, enabling administrators and developers to make the most of PowerShell 2.0.